A leading soft drink and consumer goods company had expanded to new markets and waschanging its approach to public affairs, corporate communication and sustainability. The client was pitching a new structure and strategy to leadership and wanted to underscore the value of the function centrally and ensure that local markets were aligned in communication and reputation intelligence.
We constructed a tailored communication value framework and, through specialist sessions and expert review of prevailing data, integrated existing data across all channels, stakeholders and strategic topics.
We were able to fill data gaps through proprietary databases and tools and conducted selective in-depth high level stakeholder conversations in select markets to fully understand the upside potential.
Our communication impact deliverable enabled the function to secure support for its expanded remit and role in the evolved organization. New approaches to reputation intelligence, beyond communication impacts, are helping ensure business leaders centrally and in market to make better business decisions.
VP of Communications
