Tech companies face a license to operate dilemma
Technology companies the world over have long built their corporate reputations on concepts of product quality and continuous innovation that give consumers personal freedom from Beijing to Boston, Copenhagen to Cape Town.
Reputation: the cornerstone of enduring success
Reputation is not just an intangible concept; it’s a decisive asset that shapes your company’s success.
The reputational crossroads of the energy transition
A quarter century into the new millennium, the global energy industry finds itself at a reputational crossroads.
Why beauty brands must balance virality, science and trust to stay relevant
In today’s beauty market performance alone isn’t enough. Brands are under pressure to earn long-term trust while staying visible in fast-moving cultural spaces.