How country of origin bias shapes brand reputation worldwide
In today’s global marketplace, perception travels faster than products. For businesses seeking growth across borders, the concept of ‘country of origin bias’ can be both a passport and a barrier, influencing the reputation and prospects of brands, organisations, and entire sectors.
The impact of government policy decisions on corporate brand reputation
Corporate reputation today sits at the epicentre of policy, expectation and consequence.
The role of sports sponsorship in shaping reputations
Sport has, for many decades, been a powerful vehicle for establishing, shaping and improving reputation among brands, businesses, and even nation-states. There are several reasons for this.
The power of agentic AI and integrated intelligence in corporate brand and reputation tracking
Corporate brands and reputations have never been more fragile or valuable. In today’s hyperconnected world, a single social media post can spark global conversations within hours.
When is the last time you audited your reputation?
Audits are fundamental to good business. Financial, compliance, tax, operational and payroll audits are standard practices that enhance accuracy, build trust and ensure regulatory compliance.
Why beauty brands must balance virality, science and trust to stay relevant
In today’s beauty market performance alone isn’t enough. Brands are under pressure to earn long-term trust while staying visible in fast-moving cultural spaces.