Insights

Our latest research and thinking.

Why boardroom reputation leadership is key to enterprise value

Reputation is no longer just an issue for the communications team. The way a company is seen, trusted and talked about matters more than eve. And it starts

How country of origin bias shapes brand reputation worldwide

In today's global marketplace, perception travels faster than products. For businesses seeking growth across borders, the concept of ‘country of origin bias’ can be both a passport and

The impact of government policy decisions on corporate brand reputation

Corporate reputation today sits at the epicentre of policy, expectation and consequence.

Resilience through reputation: adapting to the emerging realities

In a world defined by volatility, interconnectedness, and relentless scrutiny, reputation has emerged as the cornerstone of enduring success for organisations of every size and sector.

The role of sports sponsorship in shaping reputations

Sport has, for many decades, been a powerful vehicle for establishing, shaping and improving reputation among brands, businesses, and even nation-states. There are several reasons for this.

Tech companies face a license to operate dilemma

Technology companies the world over have long built their corporate reputations on concepts of product quality and continuous innovation that give consumers personal freedom from Beijing to Boston,

The power of agentic AI and integrated intelligence in corporate brand and reputation tracking

Corporate brands and reputations have never been more fragile or valuable. In today's hyperconnected world, a single social media post can spark global conversations within hours.

When is the last time you audited your reputation?

Audits are fundamental to good business. Financial, compliance, tax, operational and payroll audits are standard practices that enhance accuracy, build trust and ensure regulatory compliance.

Reputation: the cornerstone of enduring success

Reputation is not just an intangible concept; it's a decisive asset that shapes your company’s success.

The reputational crossroads 
of the energy transition

A quarter century into the new millennium, the global energy industry finds itself at a reputational crossroads.