Linq Sentinel
Reputation intelligence that informs decisions that matter
A bespoke intelligence platform that connects what is happening in the world to what it means for your organisation, before it becomes a problem.
Most organisations already have data. What they lack is the intelligence to know what it means for them, what it will cost them, and what to do about it.
The Platform
Built around your organisation, not a generic template
Linq Sentinel is a proprietary reputation intelligence platform developed specifically for complex, high-stakes organisations. Each deployment is bespoke: calibrated to your sector, your stakeholders, your risk profile, and your strategic priorities.
Drawing on curated data from digital conversations, policy environments, activist networks, and primary research, Sentinel applies a proprietary reasoning model to surface what matters, quantify what is at risk, and recommend how to act.
What Sentinel delivers
Intelligence that
drives business value
Business value mapping
Sentinel connects reputation dimensions directly to financial exposure. Understand precisely which aspects of your reputation protect or erode shareholder value, pricing power, and talent competitiveness.
Risk identification and prioritisation
A continuously updated view of which reputation factors are under pressure and why. Sentinel distinguishes signal from noise, assigning probability, trajectory, and financial impact to every identified risk.
Communication optimisation
Identify where your communications are performing, where they are falling short, and which audiences require a fundamentally different approach. Sentinel models the impact of messaging choices before they are made.
Stakeholder engagement intelligence
Understand who your most influential stakeholders are, what they believe, and how their positions are shifting. Map the networks that shape opinion and identify where targeted engagement will have the greatest effect.
Future foresight and scenarios
Sentinel models plausible futures across regulatory, activist, media, and public opinion dimensions. Scenario planning tools allow leadership to stress-test strategy and anticipate the conditions that could reshape the operating environment.
Proprietary reasoning model
Sentinel does not aggregate data: it reasons across it. A proprietary model integrates political intelligence, regulatory signals, activist activity, digital sentiment, and client operational data to surface non-obvious insight no single source could provide.
Data Architecture
Where the intelligence comes from
Sentinel draws on a carefully curated multi-source data architecture. We combine high-quality external connectors with your own organisational data to build an intelligence picture that is genuinely specific to you.
No generic dashboards. No off-the-shelf benchmarks. Every signal is weighted and contextualised against your sector, your geography, and your strategic moment.
- Digital conversation monitoring
Real-time tracking across earned media, social platforms, and digital communities. Sentiment, reach, and narrative trajectory: mapped to reputation dimensions that matter to your business.
- Policy and regulatory intelligence
Continuous monitoring of legislative pipelines, regulatory consultations, government signalling, and multilateral policy developments across all operating jurisdictions.
- Activist and NGO tracking
Structured monitoring of civil society organisations, activist coalitions, and pressure campaigns, including early-warning signals of coordinated action before it reaches the public domain.
- Primary research integration Sentinel merges secondary intelligence with primary stakeholder research: perception surveys, qualitative interviews, and proprietary panel data, to give a complete picture of how your organisation is understood.
- Client operational data
- Your own data, including commercial performance, internal communications analytics, crisis logs, and issues registers, is integrated directly into the reasoning layer, ensuring intelligence reflects your actual operational reality.
Platform View
Issue foresight and regulatory timeline
Sentinel connects political signals, regulatory developments, and operational exposure to model the full impact of emerging issues, with a clear action window before risk materialises.
Designed for organisations
Built for every level
of decision-making
Executive
Board and C-suite dashboards
- Business Impact Index with trend
- Prioritised risk register
- Immediate, short-term, and strategic action briefs
- Competitor benchmark positioning
Operational
Issues and risk management
Full access to the intelligence layer: issue deep-dives, data source attribution, regulatory timelines, activist network maps, and scenario modelling tools.
- Full issue detail with source attribution
- Stakeholder and network mapping
- Scenario modelling and stress-testing
- Comms and engagement recommendations
Analyst
Data and research access
- Raw data access and export
- Primary research integration layer
- Custom query and analysis tools
- API connectivity for internal platforms
How intelligence reaches you
The right intelligence, in the right form, at the right moment
Executive dashboards
Always-live, always-current. The executive dashboard provides a real-time view of reputation health, risk trajectory, and recommended actions, accessible from any device, with role-appropriate depth of detail.
Downloadable intelligence reports
Structured intelligence reports: monthly deep-dives, pre-event briefings, issue analyses, and stakeholder audits, formatted for boardroom presentation, investor communication, or internal planning.
Push technology alerts
Immediate notification when Sentinel identifies a material shift in the reputation environment. Alerts are intelligently filtered: you receive signal, not noise, with context and recommended response already attached.
Bespoke by design
Your model. Your data. Your intelligence.
Linq Sentinel does not offer a standard product. Every client model is built from first principles: calibrated to the specific reputation dimensions that drive value in your sector, the stakeholder landscape you operate within, and the issues that are most likely to affect your organisation.
The underlying reasoning model is trained on each client’s historical data, current intelligence feeds, and proprietary research. It learns what matters for you, not what matters generically.
See Sentinel in practice
We work with a select number of organisations where the stakes are high and the need for genuine intelligence is real. If that describes your situation, we would welcome a conversation.